Know Your Why

Know your why

Author Simon Sinek says that we need to “start with why” when marketing.

What is it? Why do you do what you do?

For example we love small businesses, we believe they are the backbone of our country and the value that they provide is something that should be celebrated. This drives us to help small businesses, and specifically small creators of products to help grow their business, through developing a website and an online presence and strategy. This drives every decision that we make, from our pricing, to the copy on our website, to the posts on social media. It’s why we run @EthicalJoy, to showcase some of the amazing businesses we come across, at a huge cost to our time and energy, but it’s worth it, because it’s what we believe in.

So, what’s your why? What drives you to spend so much time and energy on your business? What problems are you solving? Knowing this will help you craft your marketing strategy.

No items found.
More Posts

You Might Also Like

Sign up to our newsletter and get information about discounts and promotional offers straight to your inbox. Luxe Salon is committed to keeping your personal information safe. Your personal information will not be passed on to any third parties. To learn more, please read our Privacy Policy.

sell
Published on
June 28, 2021

Why Do I Need A Website & When Is The Right Time?

As an e-commerce business, you have a lot of platforms that enable you to sell your products, Etsy, Not on the High Street, and many others. With this in mind, the question you may ask yourself is; “Do I need a website?” especially if you are already successfully selling your products on these platforms. 

sell
Published on
June 28, 2021

Can I Build my Own Website?

Anyone can build their website if they use the tools available to them, and thankfully creating your website has become a lot easier than it used to, although it can still be a complex process! But is a DIY website the best decision for your personal circumstances?

sell
Published on
June 22, 2021

Why Choose Shopify?

For small creators and sellers, we always recommend Shopify as the platform to host your website and to sell your fantastic products with. Here's why.

work
Published on
June 15, 2021

How To Market As A Small Business

If you don't take marketing seriously in your business then you have to be prepared for a difficult time working in your small business.

lightbulb
Published on
June 8, 2021

How To Write Testimonials

When making a purchase, it always involves an element of risk. The type and nature of this risk is very dependent on what product or service you are offering. This risk is especially strong with first time customers who have not been referred to your business. So how do we help mitigate this risk and bring your potential customers to the point where they feel comfortable to make a purchase from you?

lightbulb
Published on
June 1, 2021

Blog Topics For Small Businesses

So, you’ve heard that writing blog posts/content for your website will help you rank higher on search engines… If you haven’t, well you’ve now learnt something! But the problem we hear time and time again is that you just don’t know what to write about.

lightbulb
Published on
May 25, 2021

How To Improve Your Site Speed

Site speed is one of the main reasons why your customers are leaving your site, yet there are some simple yet effective ways to improve your website's speed. Here's how you so it.

work
Published on
May 18, 2021

Know Your Why

Start with why! Why does it matter to you and your business?

lightbulb
Published on
May 11, 2021

How To Write An E-Commerce About Page

For most people, an about page is the first page they click on after they have entered a website. Here's how you can write an about page that sells as an e-commerce business.

work
Published on
May 4, 2021

Five Ways To Make More Time

Running a business is hard. With so much eating into your time, you may feel as if you need an extra two hours a day, just to get by, let alone think about growing your business.

mclean creative Newsletter

Latest information straight to your inbox

Sharing an insight into the world of small businesses and the problems they face. You can find educational articles in our blog that will both help you identify those problems and solve them in the most efficient way possible. Why not have them sent straight to your inbox?