One of the best ways to increase your Search page rankings is by making sure your Images have Alt text. Here's how.
I recently wrote a blog post all about the importance of SEO. Having Alt text for your images is one way that can significantly improve your SEO rating.
What is it?
Individuals who are hard of sight may use a screen reader to navigate your website. A screen reader does exactly that, it reads out loud what is shown on your website, so when the screen reader gets to an image, an alt text will tell the reader what is shown on the image. Also if someone is on a poor internet connection, not all images may load, if this is the case the Image alt text is shown. This enables everyone who visits your website does not miss any important information that is shown on your website.
A third reason, is when Google or other search engines crawl your website, it will look at the image Alt text, and use that to show the images in relevant image searches.
Here's how you do it.
There are two places where you will need to go to depending on where the image is saved, each website will be different, so if you don't find the image from the pages tab make sure to check on the front end customiser.
For your alt text, try to write them as if you were describing the image to someone who can't see the image. Keep it brief - so no long paragraph about the image - but use as much detail as you can.
If the Images you wish to find are not on the pages tab, or you are looking for the home page then you will need to go onto the front end customiser to add the alt text.
CAUTION: You have the ability to edit the layout and content of your website on the front-end customiser, any changes you make cannot be undone, so be cautious, and only do what you are comfortable doing.
The alt text on product images are a little different to the other images on your site. Instead of being descriptive, they should be keyword driven, so that your products are more likely to be ranked higher on Google for the selected keywords that you are targeting. For example, for the image below a good alt text may be "Compostable Bamboo Toothbrush". This is both describing the product, but also using the keywords, compostable, bamboo, and toothbrush. So it is very targeted and to the point.
So now you have finished all of your image alt text and have improved your SEO. Well done!